Pavel Vassiljev graduated from the universities in the UK and Sweden with degrees in marketing and brand management. Returned to Estonia in 2011, Pavel surprisingly started working in education (Linnamäe Vene Lütseum), founding a youth NGO named Shokkin group, which is focusing on non-formal-learning and international youth mobilities. Pavel has traveled to many places around the world to give workshops, training courses for youth workers and youngsters.