Johanna Maria Tõugu is a high school student whose greatest mission is to reduce the amount of garbage, plastic and redundant packaging. Having seen the effects of mindless consumerism on our planet, she decided to think globally and act locally and start her own package-free store Paljas Pala (Naked Bit), where a plastic package has no home. She believes that everyone is born to save the world and that to do this one doesn’t need to be a corporate CEO or politician. Everyone’s choices-yes, even the tiniest ones, create a better or worse tomorrow, so the next time you feel thirsty, fill your recyclable bottle with tap water instead of reaching for some bottled water.